Instagram,
set up
The account, the bio, the highlights, the grid and the hashtags for Somers Dunescape. It goes with the 39-post plan.
The account
| Handle | [HANDLE] (to be chosen). Suggestion: something short that matches the name, such as somersdunescape. |
|---|---|
| Name | Somers Dunescape |
| Category | Vacation home rental |
| Bio (124 characters) | A retro timber beach house across from Somers beach. Sleeps 12. Mornington Peninsula, Victoria. Hosted by Marnie and Trevor. |
| Link in bio | The booking page. Add the website once the site is open to everyone. |
| Profile picture | profile-picture.png, the aerial view of Somers beach, cropped square. Instagram shows it as a circle. |
| Who posts | Still to decide. The plan works if Marnie and Trevor post, or if someone posts for you. |
Highlights
Five highlight covers are made. Fill them from your Stories, or from the posts, as you go.
The grid
The first nine posts, as they will look on the profile. The mix of reels, carousels and photographs keeps the grid varied, and every cover uses the same type and colours.
- Reel covers use the first frame of each reel.
- Carousel covers show the title in italic over a photograph.
- Photographs have no text on them.
Rhythm
- Three posts a week: Tuesday 12.30pm, Thursday 7.30pm and Sunday 6.30pm.
- Check Instagram Insights after week 4 and move the times to when your followers are online.
- Reply to comments and messages within a day. Questions about dates go to the booking page.
- Tag the location as Somers, Victoria, or Mornington Peninsula. Never the house address.
- Stories are optional. If you post them, use the same highlight covers.